{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "RankRoom — marketing & SEO that compounds",
  "home_page_url": "https://marketing-blog.oriz.in/",
  "feed_url": "https://marketing-blog.oriz.in/feed.json",
  "description": "Plain, tested tactics for SEO, content marketing, and email — written for people who ship, not agencies who bill.",
  "authors": [
    {
      "name": "Chirag Singhal",
      "url": "https://oriz.in/about/"
    }
  ],
  "language": "en",
  "items": [
    {
      "id": "https://marketing-blog.oriz.in/blog/email-lists-from-scratch/",
      "url": "https://marketing-blog.oriz.in/blog/email-lists-from-scratch/",
      "title": "Email lists from scratch",
      "content_text": "You own your email list in a way you never own social followers or search rankings. Here is how to build one from zero — the offer, the signup, the first emails, and the metrics that matter.",
      "summary": "You own your email list in a way you never own social followers or search rankings. Here is how to build one from zero — the offer, the signup, the first emails, and the metrics that matter.",
      "date_published": "2026-03-22T00:00:00.000Z",
      "date_modified": "2026-03-22T00:00:00.000Z",
      "authors": [
        {
          "name": "Chirag Singhal",
          "url": "https://oriz.in/about/"
        }
      ],
      "tags": [
        "email-marketing",
        "list-building",
        "newsletters",
        "lead-magnets",
        "deliverability"
      ]
    },
    {
      "id": "https://marketing-blog.oriz.in/blog/content-marketing-on-zero-budget/",
      "url": "https://marketing-blog.oriz.in/blog/content-marketing-on-zero-budget/",
      "title": "Content marketing on zero budget",
      "content_text": "No ad spend, no agency, no freelance writers — a repeatable system for producing content that ranks and converts using only your own time and expertise.",
      "summary": "No ad spend, no agency, no freelance writers — a repeatable system for producing content that ranks and converts using only your own time and expertise.",
      "date_published": "2026-03-04T00:00:00.000Z",
      "date_modified": "2026-03-04T00:00:00.000Z",
      "authors": [
        {
          "name": "Chirag Singhal",
          "url": "https://oriz.in/about/"
        }
      ],
      "tags": [
        "content-marketing",
        "seo",
        "distribution",
        "repurposing",
        "bootstrapping"
      ]
    },
    {
      "id": "https://marketing-blog.oriz.in/blog/seo-that-survives-2026/",
      "url": "https://marketing-blog.oriz.in/blog/seo-that-survives-2026/",
      "title": "SEO that survives 2026",
      "content_text": "AI Overviews, the helpful-content system, and a search box that now answers instead of listing — here is what still moves rankings when the SERP itself is changing under you.",
      "summary": "AI Overviews, the helpful-content system, and a search box that now answers instead of listing — here is what still moves rankings when the SERP itself is changing under you.",
      "date_published": "2026-02-11T00:00:00.000Z",
      "date_modified": "2026-02-11T00:00:00.000Z",
      "authors": [
        {
          "name": "Chirag Singhal",
          "url": "https://oriz.in/about/"
        }
      ],
      "tags": [
        "seo",
        "search",
        "ai-overviews",
        "technical-seo",
        "e-e-a-t"
      ]
    }
  ]
}