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  <title>RankRoom — marketing &amp; SEO that compounds</title>
  <subtitle>Plain, tested tactics for SEO, content marketing, and email — written for people who ship, not agencies who bill.</subtitle>
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  <author>
    <name>Chirag Singhal</name>
    <uri>https://oriz.in/about/</uri>
    <email>whyiswhen@gmail.com</email>
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    <title>Email lists from scratch</title>
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    <updated>2026-03-22T00:00:00.000Z</updated>
    <published>2026-03-22T00:00:00.000Z</published>
    <author><name>Chirag Singhal</name></author>
    <summary>You own your email list in a way you never own social followers or search rankings. Here is how to build one from zero — the offer, the signup, the first emails, and the metrics that matter.</summary>
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    <category term="list-building"/>
    <category term="newsletters"/>
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    <title>Content marketing on zero budget</title>
    <link href="https://marketing-blog.oriz.in/blog/content-marketing-on-zero-budget/"/>
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    <updated>2026-03-04T00:00:00.000Z</updated>
    <published>2026-03-04T00:00:00.000Z</published>
    <author><name>Chirag Singhal</name></author>
    <summary>No ad spend, no agency, no freelance writers — a repeatable system for producing content that ranks and converts using only your own time and expertise.</summary>
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    <category term="seo"/>
    <category term="distribution"/>
    <category term="repurposing"/>
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  <entry>
    <title>SEO that survives 2026</title>
    <link href="https://marketing-blog.oriz.in/blog/seo-that-survives-2026/"/>
    <id>https://marketing-blog.oriz.in/blog/seo-that-survives-2026/</id>
    <updated>2026-02-11T00:00:00.000Z</updated>
    <published>2026-02-11T00:00:00.000Z</published>
    <author><name>Chirag Singhal</name></author>
    <summary>AI Overviews, the helpful-content system, and a search box that now answers instead of listing — here is what still moves rankings when the SERP itself is changing under you.</summary>
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    <category term="ai-overviews"/>
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